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AI Insights · Timothy · April 2022

Top 5 Beauty Retail Apps on iOS in Ireland, Q1 2022

Explore the performance of the top 5 beauty retail apps on iOS in Ireland during Q1 2022, featuring insights on weekly downloads and active user trends.

Top 5 Beauty Retail Apps on iOS in Ireland, Q1 2022

Discover the performance of the leading beauty retail apps on iOS in Ireland for Q1 2022, as detailed by Sensor Tower. Below, we delve into the key metrics of weekly downloads and active users to provide a snapshot of their market presence.

Boots Ireland saw its weekly downloads fluctuate throughout the quarter, starting at 1.2K in late December, dipping to 608 in late February, and rebounding to 856 by the end of March. Active users remained relatively stable, peaking at around 43.7K in the last week of March from a low of 39.2K in early February.

LOOKFANTASTIC: Beauty & Makeup experienced variable download numbers, beginning with 550 in the last week of December, hitting a low of 259 in early March, and closing the quarter with 369 downloads. Active users exhibited a slight increase, moving from 1.3K in December to 1.3K by the end of March.

BEAUTY BAY had modest download figures, starting at 539 in the last week of December and ending with 242 in late March. Active users showed a downtrend from 3K in late December to about 2.4K by the end of March.

The Perfume Shop – TPS App maintained a low but steady download rate, beginning at 82 in late December and growing to 152 by the end of March. Active users slightly increased from 326 at the end of December to 422 by the end of March.

Rituals Home & Body Cosmetics showed a gradual increase in downloads, starting from 56 in late December and reaching 119 by the end of March. Active users also saw a steady rise, beginning at 350 in late December and peaking at 436 by the end of March.

For more detailed insights and data, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2022